Writer, Family Special campaign, V/Line vline.com.au
Project date: February 2008
Project website: vline.com.au
As a result of working with the marketing crew at V/Line I now know a lot more about Victoria’s regional train services. Did you know your V/Line ticket entitles you to travel on local and metropolitan services. And that prices have gone down significantly in recent years. For the 2007-08 school holidays a Family Special campaign offered families cheap tickets to regional Victoria. I wrote destination-specific content for Bendigo, Ballarat, Echuca, Geelong and Melbourne.